Free Tool
BIMI Checker
Check whether your BIMI record exists, is valid, and is properly configured. Validate your logo record, review authentication prerequisites, and improve trust in supported inboxes before BIMI issues affect your brand presence.
Built for marketers, SaaS teams, agencies, and operators who want to validate BIMI without getting buried in DNS and authentication complexity.
BIMI Record Lookup
Enter your domain to check whether your BIMI record is present, valid, and ready to support branded email visibility.
What it does
What This BIMI Checker Helps You Validate
This BIMI checker helps you review one of the most visible trust layers in modern email. It is designed to show whether your BIMI record exists, whether it appears valid, and whether the authentication conditions behind BIMI are likely in place.
BIMI Record Presence
Check whether your domain has a BIMI record published in DNS.
Selector Validation
Review whether the selector points to a valid BIMI TXT record.
Logo and Authority Visibility
Check whether the record references a logo location and related BIMI components correctly.
Authentication Readiness
Understand whether your domain looks positioned for BIMI by reviewing the broader email trust context around it.
Why it matters
Why Use a BIMI Checker
BIMI, short for Brand Indicators for Message Identification, is an emerging email standard that allows supported mailbox providers to display a brand-controlled logo next to authenticated emails.
A weak, missing, or broken BIMI record does not just affect appearance. It can also signal that your domain is not fully prepared for stronger brand trust in the inbox. BIMI depends on a healthy authentication foundation, especially DMARC enforcement, so checking BIMI also helps highlight whether your wider email trust stack is ready.
Using a BIMI checker helps you see whether your record exists, whether it appears valid, and whether your domain is positioned to support branded visibility in supporting inboxes.
Key benefits
- Check whether your BIMI record exists
- Validate BIMI syntax and structure
- Review logo-related record setup
- Support stronger brand trust in the inbox
- Understand whether DMARC readiness may be a blocker
- Improve visibility into brand display conditions
- Support healthier email trust signals over time
Common problems
Common BIMI Problems This Checker Can Reveal
No BIMI Record Found
If no BIMI record exists, supported inboxes have no BIMI instruction set to reference for the domain.
Invalid BIMI Syntax
Formatting issues can make the BIMI record unreadable or invalid.
Wrong or Missing Selector
Like other email DNS records, BIMI can depend on the correct selector being used in the lookup.
Missing or Weak Logo Reference
If the logo URL is missing, unreachable, or not correctly formatted, BIMI cannot function as intended.
Authentication Prerequisite Risk
A BIMI record alone is not enough. If the domain is not properly authenticated, especially through enforced DMARC, BIMI usually will not work as expected.
Incomplete Brand Visibility Setup
A BIMI record can exist while the domain still lacks the conditions needed to produce reliable logo display in supported clients.
Selector and Record Mismatch
The selector may exist, but the DNS record may not point to the right BIMI content.
False Sense of BIMI Readiness
A domain may publish a BIMI record without being operationally ready for branded inbox visibility.
Who it's for
Who Should Use This BIMI Checker
This tool is built for teams that want to validate the brand-visibility layer of their email authentication and trust setup.
- SaaS teams sending lifecycle and transactional emails
- Marketers who want stronger brand visibility in inboxes
- Agencies managing authentication and deliverability for clients
- Outbound and CRM teams improving trust signals
- Operators reviewing domain trust infrastructure
- Technical teams validating BIMI readiness before launch
How to check
Enter Your Domain
Paste the sending domain you want to test.
Review the BIMI Result
The tool checks whether the record exists, whether it appears valid, and whether the logo-related and authentication-related pieces look coherent.
Check for Warnings
Review any syntax issues, missing logo references, or authentication readiness flags.
Fix and Recheck
If warnings appear, update the DNS record or surrounding authentication setup, then run the test again.
Best practices
BIMI Best Practices
Do Not Treat BIMI as Just a Logo Feature
BIMI depends on trust. The visual logo layer works best when the authentication foundation is already strong.
Make Sure DMARC Is Enforced
In practice, BIMI generally depends on a properly enforced DMARC policy rather than monitoring-only configurations.
Use a Correctly Hosted Logo
The logo reference should be clean, accessible, and consistent with BIMI requirements.
Review the Full Authentication Stack
BIMI should be reviewed alongside SPF, DKIM, and DMARC rather than in isolation.
Keep DNS Records Clean and Accurate
A valid record still depends on correct syntax, the right selector, and supporting DNS health.
Recheck After Changes
Whenever authentication settings, policies, or brand assets change, test the BIMI setup again.
Think of BIMI as a Trust Layer
BIMI does not replace security or deliverability work. It builds on top of it.
The bigger picture
BIMI Helps Strengthen Brand Trust, But It Depends on the Rest of the Setup
BIMI is one of the most visible email trust signals because it can connect a verified brand identity to inbox display. But BIMI does not stand alone. A stronger BIMI setup usually depends on:
- SPF
- DKIM
- DMARC
- Domain alignment
- Consistent sender infrastructure
- A healthy deliverability foundation
Strong BIMI posture can support
- Stronger brand recognition in the inbox
- Higher perceived trust
- More consistent visual identity in supported clients
- Better alignment between brand and authentication
- A stronger overall email trust environment
Weak or incomplete BIMI can contribute to
- Missed brand visibility opportunities
- Confusion about domain readiness
- Wasted implementation effort
- Weaker connection between authentication and brand trust
Expert Support
Need More Than a BIMI Record Check?
A BIMI checker helps you validate one visible part of your email trust setup. But if your emails are still landing in spam, DMARC is not fully enforced, or domain performance is weak, the issue may go beyond BIMI alone.
- SPF, DKIM, DMARC, and BIMI
- Sender reputation
- Domain setup
- Inbox placement monitoring
- Blacklist recovery
- Marketing and transactional email deliverability
- Ongoing authentication and infrastructure support
Want an expert review of your email setup?
Talk to a MailAdept expert and get a deliverability audit tailored to your domain and sending environment.
Guides
Learn More About BIMI, Authentication, and Deliverability
If you want to go beyond checking one record, these guides can help you understand how BIMI fits into the broader email system.
Email Authentication
Learn how SPF, DKIM, DMARC, and BIMI work together to strengthen domain trust.
GuideWhat Is Email Deliverability
Understand how authentication, reputation, infrastructure, and engagement all influence inbox placement.
GuideEmail Design
See how branding, design consistency, and trust signals influence how recipients perceive your emails.
Tools
Related Email Tools
DMARC Checker
Review whether your DMARC record is published and enforced strongly enough to support BIMI readiness.
DKIM Checker
Check whether your DKIM record is published and supporting signature-based email authentication.
SPF Checker
Check whether your SPF record exists and is authorizing the right senders for your domain.
FAQ
BIMI Checker FAQ
Check Your BIMI Record Before Trust and Visibility Opportunities Are Lost
Validate your BIMI record, review its dependencies, and strengthen the trust signals behind your email before problems with branding, authentication, or visibility become harder to fix.